Denim mills are sharpening their focus on adding value to their fabrics. Driven by technology, the ath-leisure trend and consumer calls for specialized clothing, fabric makers at last week’s BPD Expo 3.0 were showing a range of innovative products.
Endeavor Athletic Apparel has launched a line of athletic wear that begins to explain the growth in the market. They deployed textile technologies such as Trizar, which is Space Certified through NASA. Trizar dries quickly, and reflects or absorbs heat depending on the intended use.
Endeavor Athletic are aiming to raise the standard in the performance apparel industry with their innovative, body conforming, and highly functional performance gear.